John & Gaia said F**k It to their jobs in London in 2002 to escape to Italy, where they set up a retreat centre.

They ran their first ‘F**k It Retreat’ in 2004.

They published their first F**k It book (Hay House) in 2008.
And the series of F**k It books have sold more than 600,000 copies in 24 countries.

They continue to live in Italy, at the seaside in Fano, with their twin boys. 
They teach F**k It Retreats, lead eCourses and have regular 1-to-1 clients from all over the world.